Making a Business Logo
A logo is a symbolic sign off that shows or identifies a certain commodity, it may be a book, a vehicle or even music. A logo just by the sight of looking at it should confer a message of superiority and trust to the onlookers and the potential customers. Once Product is known to be of good quality the logo speaks for itself, no further introduction of the product needs to be done. The logo displays the first impression, and nobody wants to show the wrong first impression to the potential clients.
Several things must be factored in when building a logo one of them being that the logo should be made to look as attractive as possible to the passerby in the street. Avoid girlish colors such as pink and the like because using these in your logo might make the potential customers think that you are a joker,dull colors are the ones that show that seriousness that every product wants to be treated with,however if its a feminine product, then having a logo with bright shouting colors would be appropriate since it will create a sense of belonging to the product. Careful evaluation of how the logo will appear like on the various advertising media should be considered. Be straight and direct to the point when making a logo if you want it to stand out,avoid using too many words to describe something. Another important factor to be looked into is the type of font to be used in the logo,a bold font is the most appropriate because it displays masculinity.
Logos especially for the small businesses should be related to the activities of the business,for example the logo should be closely associated with the mission and vision statement of the business. Another way to make the logo as interesting as possible is by using a combination of both texts and images in your logo. The less uncomplicated a company logo is the better it is and the more customers it will attract. The color combinations on the logo should be appealing to the human eye.
Logos come in different categories for example car logos,brand logos and even house logos for example car logos should be unmistakable and very different from the others. A good logo is one that can be imprinted into the mind of a person for example the logos should be very evident and it is very hard not to notice it from a far distance. Logos for electronic devices such as phones and fridges should display the name of the respective company. Every logo should be distinct from that of another competing company.
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