Online Advertising In The 21st Century
The public can get knowledge of goods, services and brands through the internet, a process is known as internet marketing. The rise in social media usage is a result of the increase of internet services in the 21st century. Facebook, twitter, Instagram, YouTube and a Google services have helped this increase. Knowledge of technical skills required for internet marketing make this form of marketing possible.
The availability of internet services has driven many companies to develop some internet presence to have a competitive edge against other companies. Search Engine marketing, email advertising, social media marketing, affiliate programs, paid advertising blogs and sites are some of the examples of Internet marketing.
Search Engine Marketing refers to making websites to rank high in priority upon search. During the web design stage, the website is deliberately made to have properties that make this possible. Social Media Marketing is whereby a website generates traffic to their site by posting adverts on social media platforms which garners likes on Facebook and Instagram, retweets on twitter, re-pins on Pinterest just to mention a few.
Email marketing is marketing done by sending emails to the potential or current customers by a business to make their new products, offers or new prices known. This is a useful method as it targets personal accounts of customers thus they can be easily read. Affiliate marketing refers to a marketing strategy where customers are given rewards for initiating new customers. A the current customer can attract new customers by using any of the available online marketing strategies. Businesses can sell their products through blogs with high traffic by paying the blogger to include their advertisements on their blog, a method that has become popular. The blogger may also provide links that upon clicking re-directs you to the page of interest.
Those using internet marketing as a tool for advertisement have increased advantages in making their products known. Parties interested in cutting marketing costs can use internet marketing as an advertisement tool. Internet navigation skills and internet connectivity are all it needs to market products online thus proving a cheaper method. Online marketing enables target groups to be reached with advertisements which are clearly seen in email marketing where only customers and prospective customers receive the ad. It is not limited by time as other forms of marketing which can only be conducted during the working hours. Internet marketing is not bound by seasons of time, thus can be carried out efficiently every day. The internet has “shrunk” the size of the world, such that an advertisement posted in one part of the world can be viewed in any part of the world at the same time. Through internet marketing, a lot has changed regarding business development.