SEO Basics You Should Know
Search engine optimization (SEO) is the art or skill in directing a great amount and quality of traffic from search engines to a company’s website through organic or search results. A company is only able to attract a high amount of traffic to its websites when it is ranked high on search engine results pages.
It is the use of certain favorable words that makes a company rank high when they are used on its online platforms. They are called keywords and they are what people commonly type in search engines to look for products and services of their interest. Good SEO is realized as a result of a company’s favorable site structure, coding, presentation, and content that allows search engines to index information from these angles and present it after a search has been prompted.
SEO is of two types; white hat and black hat SEO. White hat SEO is approved by search engines because it uses good techniques. This makes it a favorable long term strategy. Black hat SEO uses unfavorable techniques that may be deceptive and this makes search engines reject it. It is usually deleted by search engines the moment they discover it.
There are a number of tools that a company can use to enhance their SEO. The purpose of SEO toolkits is to; identify keywords, list a company’s websites in various directories, provide in-depth information about a company’s websites and that of their competitors, and track a company’s updates to all search engines to keep pushing it to the top. The software available may serve specific SEO functions or combine all of them to meet all requirements at once. A few examples are; SEMrush, SEOProfiler, web CEO, SEO Powersuite, IBP, and so on.
The major reasons why companies use SEO are to create or increase brand awareness, sales leads, and sales revenue. SEO helps a company to position itself well in the market to attract targeted audience that has a higher chance of taking positive action. The cost of SEO is minimal because a company is not required to pay for the traffic they receive like is the case with some other marketing strategies on the Internet.
To optimize its platforms, a company may employ staff or seek assistance from professional experts who own consultancy firms. Each methods can serve a company better than the other depending on their circumstances. Many companies operate on reduced budgets to achieve their results and should therefore choose the one that suits them best.
For some companies, seeking aid from SEO agencies is more beneficial as it allows them to have diverse expertise at a minimal cost. While in-house SEO teams may feel more secure to deal with, they may lack in diversity on minimal costs. In-house SEO teams are great for corporations that can afford to invest in their skills.