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Overcoming The Challenges Of Writing A Good Business Proposal

A business proposal is a formal suggestion or plan from one party to another to buy, sell, partner with another or supply goods and services to them. A business proposal means many things ranging from a partnership proposal, marketing proposal or even a request that mainly involves cooperative actions of many people to make it a reality. A business plan and a proposal mean two very different things. The main difference between the two terms is that; a business plan acts as a guide towards the establishment of a business idea while on the other hand, a proposal is that document that aims at luring another person to join hands with you in order to make sure that the established idea is executed. A business plan focuses more on the business itself whilst a business proposal focuses more on the expectations of the party to whom the proposal is being addressed. I would like to refer to this party as “the customer”. One should be able to clearly understand the following points if they want to develop an effective and efficient business proposal.

1. Clearly Identify and Itemize the Proposals objective: The customer does not always have all the time to go through the business proposal, there is therefore need to make sure that you lay down the objectives very early in the process in order for the customer to identify with them. This objective should be specific, measurable, achievable, realistic and properly timed.

The other aspect is to ensure that one gathers all the relevant information first before beginning writing down the proposal. If an individual intends to have a marketing proposal, it would be important to write down all the information regarding this like the customer preferences, buying patterns of the customers, government regulations related to this if any among other factors. One should be able to address any concerns and issues that arise upon having the information before hand.

One should make sure that the information presented to the customer is validated because it shows how attentive to details one is. This is often the first step towards building customer loyalty and trust. One should make sure that any analysis, material, ratio used is examined accurately to make sure that what is presented is objective.

One should further make sure that all the information collected above is easily grouped under the right subtitle and title.

The final document is all about presenting all the information collected and put under different subtitles under one document. At this point, you assemble the sub titled document under the appropriate titles and headings. Make sure that all the subtitles and titles are in the correct sequence.

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